What Goes Around Comes Around is bringing a pop-up luxury vintage shopping experience to Aspen's Hotel Jerome during Art Week, offering a unique opportunity for collectors and fashion enthusiasts alike. This exclusive residency, from July 25 to August 2, showcases rare and historically significant pieces, including limited-edition pre-loved Hermès bags and Louis Vuitton artist collaborations, such as the iconic Louis Vuitton x Stephen Sprouse trunk gifted to André Leon Talley for $135,000. The pop-up is a testament to the brand's commitment to curating fashion as art, with a focus on pieces that hold real history and provenance, much like the art showcased at the Aspen Air Fair, Intersect Air Fair, and ArtCrush. The Hotel Jerome, with its rich history and excellence in service, provides the perfect setting for this collaboration, attracting global clients who value collecting artistry and luxury. The pop-up, which took six weeks to organize, is a significant venture for What Goes Around Comes Around, marking their first large-scale pop-up at this level. Located in the Aspen Times building, it offers a 1,000-square-foot space with a fur and gown salon, a try-on area, and a VIP front-of-house experience. The collection features 750 pieces, ranging from vintage rock T-shirts and vintage Levi's to a crocodile 25-centimeter Hermès Birkin with diamonds, and even a Chanel surfboard signed by Karl Lagerfeld. The pop-up is a strategic move for the brand, expanding into the luxury market and catering to the growing demand for pre-owned luxury items. With a strong year in business and a unique position in the resale industry, What Goes Around Comes Around is poised to connect with its clients in Aspen, offering a blend of fashion, art, and luxury that resonates with the community's values.
